App development: the true cost

Part of our continuing Talking Heads video series, Browser Group Director, Julian Morency, provides an insight into the operational costs of designing and developing a successful and evolving digital product. The video touches on the key points in the app development process, including innovation, culture and marketing.

You can find other entries in our Talking Heads series below:

• Digital projects: common roadblocks for your business, with Nik Haidar
• What are the big digital transformation success factors? with Drake Gearheart.
• Digital transformation: unpredictability is the new normal, with Drake Gearheart
• When is digital transformation necessary? with Drake Gearheart
• Digital transformation first step: the willingness to change, with Drake Gearheart