Strategy-led design to update a complex data dashboard
Expert UX and UI Design
Seamless, intuitive user experiences crafted by our expert UX UI design specialists
Tell me more
Our UX and UI design services bring 15 years of award-winning design clout to your digital product. This phase typically follows ideation and validation but can be a stand-alone engagement.
We use UX wireframes, rapid UI prototyping, and our continuous user testing to explore and validate different layouts and navigation structures for your digital product, website, or app. The insights gained through testing guide our final designs, which are built into a high-fidelity Figma prototype, followed by an expertly crafted front-end coded design system which is used to develop your digital product.
What does it involve
Our UX and UI research and design services can be customised to fit your objectives. Engagements range from targeted app optimisation audits, with tightly specified objectives (such as increasing average basket value, or conversion rate), to wholesale redesign and creation of a digital product or service.
As no two projects are ever the same, we can tailor our approach to suit you, we may employ frameworks and methods such as Google inspired Design Sprints, or the Double Diamond Design processes to help define the design. Typically our approach will include some of the following core services that are based on the same set of tried and tested methods and workshops that we have used across our clients.
- User journey mapping – Defining and recording how users move around the digital product, website, or app; where are the pain points and decision trees they encounter?
- Information architecture – Planning and organisation of your product’s data and information hierarchy, including SEO and CRO if applicable
- User experience design – Enhancing user satisfaction and engagement through close attention to all UX elements, including usability, accessibility and delivering value to the end-user
- High-fidelity UI design – Design systems, and production-ready designs typically using Figma
- User testing – Both to assess any current design or layout and to test proposed changes or improvements.
- Front end development – Preparation for the Front-end development where we use HTML/CSS/JS, or ReactJS, NextJS, to create a scalable component library and product
Our team will typically consist of a User Research specialist, two UX and UI Designers, a Product Strategist, a Lead-Developer, plus a wealth of expert knowledge from our Product Specialist.
What’s the outcome
The deliverables can many shapes depending on the requirements, but typical deliverables from this phase of the project are:
- Analysis reporting from the User research phase
- In-depth user journey maps based on a go-to-market strategy
- Complete design systems that are on brand brand, produced in Figma
- High-fidelity product prototypes ready for development, produced in Figma
- Preparation for the Front-end development phase in HTML, CSS, JS or in ReactJS, NextJS
- Technical recommendations and resourcing
At the end of this stage, we often step in to share our design and development expertise with our clients’ teams, ensuring they’re well-equipped to move forward. And we’re pretty good at it!
Show me an example
To see how our UX and UI design processes work in practice, our case study below details how we re-designed the user experience and interface for a fast growing platform that required large amounts of data to be presented in a concise but powerful way.